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“Nostalgia is also a trait of the organizations that I call lodges - everything from corporate cultures to religious sects. Their bonding power often exceeds loyalty to family or country because they create intimacy through shared ideals and beliefs, ceremonies, stories, and legends, and depend on it for their survival. The message is clear: Don't question what we're doing. Just appreciate how long we've been doing it.”

“The message to organizations is this: You have to increase the number of categories of contributing, or the types of career paths, which people can experience as successful. You cannot restrict esteem to the fewer and fewer who will be climbing up the management ladder. You need to have the majority of your people feeling like winners.”

“One particular debate that I have seen play out again and again is whether trans people who have more traditional gender expressions or who "pass" more should be the ones who are represented. A recent advocacy guide focused on advocating around trans health care access produced by the largest trans advocacy organization in the US instructs readers that advocacy will be more successful if the message is delivered by people who pass as non-trans men and women.”

“Many animal rescue organizations hit with a hard-core, heartbreaking message. Their videos and stories can become difficult for average people to watch. By taking a more positive, heartwarming approach to animal rescue, I've been able to engage people and keep them engaged for years. Instead of selling the agony and misery - and sadly, there is no shortage of that - I start with the happy endings. I work backwards so the first message they get is joy and success due to their involvement. Opening the mind with humor and joy gets the rescue message in that much deeper.”

“If you're the head of the organization that has to pay salaries, bills and keep the money coming, you have to be concerned with pleasing the middle. I find it means you have to dumb down your message to something less radical than the gospel. It can't be the real gospel. It has to be "churchiness" that pleases everyone, so they come back next Sunday and keep putting money in the collection plate. I don't mean that in a cynical way. I just think it's what happens.”

“I delivered a clear and forceful message that although we recognize Russia's intelligence gathering will sometimes take place even if we don't like it, there's a difference between that than either meddling with elections or going after private organizations or commercial entities, and that we're monitoring it carefully, and we will respond appropriately if and when we see this happening.”