Best products & ads Quotes | Short & Famous Sayings

“Cultural expectations shade and color the images that parents-to-be form. The baby product ads, showing a woman serenely holding her child, looking blissfully and mysteriously contented, or the television parents, wisely and humorously solving problems, influence parents-to-be.”

Children Problem Form Parent Influence Television Color Products Baby Expectations Motherhood Shade Ads Problem Solving Being A Parent

Book:Between generations: the six stages of parenthood

Source: Between generations: the six stages of parenthood

“Give the public the 'image' of what it thinks it ought to be, or what television commercials or glossy magazine ads have convinced us we ought to be, and we will buy more of the product, become closer to the image, and further from reality.”

Thinking Giving Reality Television Products Ought Convinced Magazines Ads Consumerism Overconsumption Television Commercials

Book:A Circle of Quiet

Source: A Circle of Quiet

“We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'”

Want Economy Hell Products Educational Advertising Consumers Ads Great Advertising Advertising Business

Author:Leo Burnett

“Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.”

Should Important Values Products Concepts Sells Sexuality Who We Are Ads Normalcy Concept Of Love

Author:Jean Kilbourne

“I don't believe consumers want to see fuller-figured girls in ads. Because if they did they would refuse to buy the things they are seeing, and want to buy a different product. If people really want to see a change, they have to speak up on a daily basis to see that change. And I think that models who are suffering from an eating disorder, it is as sad to look at them as the person who is suffering from obesity or who is smoking outside their office or person who is drinking too much at the bar - everybody is suffering from something pretty much.”

“The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.”

Use Action Influence Products Aim Customers Ads Again And Again Promotion Call To Action

Book:Hooked: How to Build Habit-Forming Products

Source: Hooked: How to Build Habit-Forming Products

“Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.”

Company Products Customers Ads

Author:Roy H. Williams

“How do we think beyond interruptive ad formats, and do things that are much more integrated, much more innovative, and actually empower the viewer and give them a better product experience?”

Thinking Giving Products Empowering Ads Viewers Innovative Integrated Format

Author:James Murdoch

“Now the cigarette companies claim that they don't do that [ pay to have their product advertised in movies ] anymore, although it certainly makes you wonder a bit when an independent production like "In The Bedroom", you know, seems to focus constantly on Marlboros and almost it turns into a Marlboro ad, whether there was any money exchanged.”

Knows Seems Turns Bits Pay Company Wonder Focus Products Claims Independent Productions Ads Cigarette Bedroom

Author:Joe Eszterhas

“Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.”

Ifs Heart Speak Cases Honest Products Direct Rate Welfare Addresses Ads Viewers Dishonesty Implications Announcers

Book:Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

“I remember back in the early days of Microsoft that from the day that you decided that you were just going to put out an ad to a customer - and all you were usually able to tell them was that a new product was available - it was about nine months before you could actually reach the first customer.”

Firsts Able Remember Products Months Decided Available Customers Nine Ads Microsoft Nine Months New Products

Author:Gabe Newell

“Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.”

Thinking Different Jobs Remember Used Values Company Products Integrity Focused Campaigns Apples Ads Founders Lama Amelia Dalai Think Different

Author:Laura Sydell

“If you don't know what career you'd change to, I've come to believe in starting with your values. What do you care most about: producing a new product, a cause, health, something unpopular but important, whatever. Next, get expertise in that, perhaps not at State U let alone private U but at You U: self-study, articles,, webinars, volunteering, etc. Then use your network rather than answering ads to land a launchpad job in that career.”

Ifs Knows Believe Important Self States Use Care Jobs Values Next Causes Careers Study Land Products Starting Etc Articles Ads Volunteer Expertise New Products Do You Care

Author:Marty Nemko

“All business models have something challenging about them, but the problem with the attention merchant business model they have is they need to keep increasing the amount of ads they deliver to people and therefore make their product worse.”

People Needs Problem Challenges Attention Products Amount Models Ads Merchants Business Models

Author:Tim Wu

“Google - and some of the other sites, YouTube and, you know - Google has an amazing search engine. The map product is incredible. So there's a sort of exchange when you put up with a bunch of ads. Facebook basically gives you access to your friends who, in theory, you had access to already. So sometimes I don't really understand the deal, but I guess it makes it slightly easier. So that's their contribution.”

Knows Giving Sometimes Deals Products Theory Easier Incredibles Access Bunch Contribution Maps Engines Ads Google Site Youtube Search Engine

Author:Tim Wu

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