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“Keynes was chief economic adviser to the British government and largely responsible for keeping the British economy afloat at a time when more than half of our gross national product, and all of our foreign exchange, was being spent on the war. I was lucky to be present at one of his rare appearances in Cambridge, when he gave a lecture with the title "Newton, the Man." Four years later he died of heart failure, precipitated by overwork and the hardships of crossing the Atlantic repeatedly in slow propeller-driven airplanes under wartime conditions.”

“This is what happens when the discourse of publishing, defined and driven by spoken and written language, is talked about in exactly the same vocabulary and syntax as any widgetmaking industry. Books are reformulated as 'product' - like screwdrivers or flea-bombs or soap - and the majority of writers are perceived as typists with bad attitudes.”

“McWorld is a product of popular culture driven by expansionist commerce. Its template is American, its form style. Its goods are as much images as matériel, an aesthetic as well as a product line. It is about culture as commodity, apparel as ideology. Its symbols are Harley-Davidson motorcycles and Cadillac motorcars hoisted from the roadways, where they once represented a mode of transportation, to the marquees of global market cafés like Harley-Davidson's and the Hard Rock where they become icons of lifestyle.”