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“We weren’t trying to strike it rich with Firefox. It’s open source and it’s free. We weren’t trying to take over the world; we had kind of modest goals, and it was OK if it failed. We were a lot freer to make risky decisions. If you can afford to do things that way, it’s just so much better. You’re not thinking about venture capitalists or marketing or sales. Just product and users, all day every day.”

“The most important form of incremental change is the decision by the individual to become vegan. Veganism, or the eschewing of all animal products, is more than a matter of diet or lifestyle; it is a political and moral statement in which the individual accepts the principle of abolition in her own life. Veganism is the one truly abolitionist goal that we can all achieve - and we can achieve it immediately, starting with our next meal.”

“Modern anthropology ... opposes the utilitarian assumption that the primitive chants as he sows seed because he believes that otherwise it will not grow, the assumption that his economic goal is primary, and his other activities are instrumental to it. The planting and the cultivating are no less important than the finished product. Life is not conceived as a linear progression directed to, and justified by, the achievement of a series of goals; it is a cycle in which ends cannot be isolated, one which cannot be dissected into a series of ends and means.”

“Lenten practices of giving up pleasures are good reminders that the purpose of life is not pleasure. The purpose of life is to attain to perfect life, all truth and undying ecstatic love - which is the definition of God. In pursuing that goal we find happiness. Pleasure is not the purpose of anything; pleasure is a by-product resulting from doing something that is good. One of the best ways to get happiness and pleasure out of life is to ask ourselves, 'How can I please God?' and, 'Why am I not better?' It is the pleasure-seeker who is bored, for all pleasures diminish with repetition.”

“A powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.”

“The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.”

“It would be nice if everybody were a little bit more mindful of what kind of product you're putting out there. Nothing's for everybody. People are liked and disliked, but at least be mindful of what you're doing and what your message is, and trying to stay true to your authenticity and what you're trying to attain or what your goals are, and don't let anybody get in the way of that. At the same time, have a goal, and have a message.”

“Television is a completely different industry now. It's just extraordinary. It's so wonderful, because there's more interesting product. It attracts the best writers and directors. And one thing that's really interesting about it is that it used to be, if you were on a big network show, like it or not, you were a household face and name. And believe it or not, not all actors like that. That's not their goal. They just like being actors. And there are so many actors that are on hit shows that I have never seen, I've never heard.”