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“American culture is no longer created by the people... A free, authentic life is no longer possible in AmericaTM today. We are being manipulated in the most insidious way. Our emotions, personalities and core values are under siege from media and cultural forces too complex to decode. A continuous product message has woven itself into the very fabric of our existence. Most North Americans now live designer lives-sleep, eat, sit in car, work, shop, watch TV, sleep again. I doubt there's more than a handful of free, spontaneous minutes anywhere in that cycle. We ourselves have been branded.”

“The public wants a great product, but they also want more layers of value. So it's lifestyle, it's takeaway, it's entertainment. It's all of those things and social media facilitates a big chunk of that, because they want to touch and feel you, they want to talk to someone about it, they want to join a community of other people who dance to the beat of a different drummer.”

“From a writing standpoint, maybe television is a little more satisfying because it's not all hinging on one thing. You can experiment, week to week, and you can be a little narrower in your scope one week, and then be a little broader the next week. But with film, everything can look the way you want it to look. You can really sculpt the final product. So from a directorial standpoint, film is more satisfying. But, they're both forms of media that I'd like to keep involvement in.”

“I'm such a product of my media diet... it's interesting that you say what I do is observational. It's observational as far as it goes - to the extent that I observe media closely. Kriota might have a better sense of this. I don't always have the best sense of how human nature works, but I certainly know how to dismantle representations of characters.”

“Marketing is all pervasive. They're getting marketed products they can't afford - can't ever hope to acquire. They believe the only way they're ever going to achieve happiness is the acquisition of these products. Products they can't afford. They see people living that lifestyle, and they have that lifestyle beamed incessantly into their minds through media, which you know I participate in.”

“The book Manufacturing Consent, which I co-authored with Edward Herman, begins with a description of the structure and institutional setting of the commercial media, and then draws some rather simple-minded conclusions about what we would expect the media product to be, given these (not particularly controversial) conditions.”

“Social media can work to a CEO's advantage. Someone with a great product in a small town in the middle of nowhere can compete in the world marketplace. In 1962, Sam Walton changed the face of retailing with Wal-Mart. As we speak, Amazon is again changing the face of retail with on-line buying.”

“We are watching people who've been educated in the public school system and in colleges for the last 25 or 30 years become adults. They're getting jobs as TV commentators and journalists and writers and editors and producers in the media. And we're simply seeing the product of what they've been taught. And they so hate what they've been told is America's history and past that they want everybody to know they disagree with it and they've got nothing to do with it, and they had nothing to do with it, and don't blame them.”