“Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.” PeopleIfsKnowsWayWantShowsAbleThreePsychologyChangedProductsWasteResearchAskingCustomersPlentyFeaturesBehaveWasting Time Author:Eric Ries
“Without investments in research and science that will create the next Apple, create the next new innovation that will sell products around the world, we will lose. If we're not training engineers to make sure that they are equipped here in this country, then companies won't come here. Those investments are what's going to help to make sure that we continue to lead this world economy not just next year, but 10 years from now, 50 years from now, a hundred years from now.” IfsWorldYearsCountryHelpingNextLosesCompanyEconomyThis WorldProductsTrainingResearchHundredInnovationSellsInvestmentAround The WorldApplesEngineersNext YearWorld Economy Author:Barack Obama
“If we want to make the best products, we also have to invest in the best ideas... Every dollar we invested to map the human genome returned $140 to our economy... Today, our scientists are mapping the human brain to unlock the answers to Alzheimer's... Now is not the time to gut these job-creating investments in science and innovation. Now is the time to reach a level of research and development not seen since the height of the Space Race.” IfsWantHumansIdeasTodayJobsSpaceAnswersLevelsRaceBrainEconomyProductsDevelopmentCreatingResearchScientistInnovationDollarsInvestmentHeightGutsMapsHuman BrainAlzheimerAlzheimer'sResearch And DevelopmentGenomeMappingSpace RaceEconomy Today Author:Barack Obama
“Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.” NeedsPurposeWishLossPrinciplesDesignProductsResearchCustomersConsumersDissatisfied Author:W. Edwards Deming
“By venturing into space, we improve life for everyone here on Earth - scientific advances and innovations that come from this kind of research create products we use in our daily lives.” KindUseEarthSpaceProductsResearchInnovationDaily Life Author:Buzz Aldrin
“To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability.” WantFirstsAbilityStudyProductsResearchSells Author:Clive Cussler
“Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.” TryingMayMeanSaidEnoughDesireProductsResearchMethodConstantCustomersImprovementOrganizedDissatisfiedNew ProductsConstant Improvement Author:Charles Kettering
“Over the course of fifteen years of research on plant development, I came to the conclusion that for understanding the development of plants, their morphogenesis, genes and gene products are not enough.” YearsEnoughCoursesUnderstandingProductsDevelopmentResearchPlantConclusionGenesFifteenFifteen Years Author:Rupert Sheldrake
“The survey of more than 100 waterways downstream from treatment plants and animal feedlots in 30 states found minute amounts of dozens of antibiotics, hormones, pain relievers, cough suppressants, disinfectants and other products. It is not known whether they are harmful to plants, animals or people. The findings were released yesterday on the Web site of the United States Geological Survey, which conducted the research, and in an online journal, Environmental Science and Technology.” PeopleStatesPainFoundWaterAnimalUnitedKnownTechnologyUnited StatesMinutesProductsAmountFindingsResearchPlantEnvironmentalYesterdayTreatmentOnlineDozenSiteJournalSurveysHormonesScience And TechnologyPlants And AnimalsAntibioticsEnvironmental Science Author:Andrew Revkin
“The fact that used cars is our largest category is a good example. We would not have sat in a conference room and said, "Hey, how about used cars?" So what can be learned that is extensible to other companies is to ask what are your customers doing with your products that maybe you didn't anticipate that they would do? How do you think of your customers as your research and development lab, as opposed to having an R&D lab at headquarters?” ThinkingSaidFactsUsedAsksRoomsBusinessCompanyCarExampleProductsDevelopmentResearchCustomersHeySatCategoriesConferencesAnticipateThink Of YouLabsGood ExamplesResearch And DevelopmentHeadquartersUsed Car Author:Meg Whitman
“Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” ProblemProcessEffortStudyDesignProductsActivityBehaviorResearchEvolveUsersClientsOngoingRespondingDiscreteSpecificationsResearch StudyContinually Learning Author:Dan Brown
“We allowed ourselves to become particularly interested in research into the appearance of intermediate products of sugar decomposition during cell-free fermentation.” ProductsResearchAppearanceCellsSugarFermentationDecomposition Author:Eduard Buchner
“Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.” PeopleThinkingKnowsWantPhilosophyWantedJobsFallAsksFocusMagicGroupsDesignProductsResearchFalling In LoveAlways BelieveFocus Groups Author:Steve Case
“We don't believe in market research for a new product unknown to the public. So we never do any.” BelieveProductsResearchDon't BelieveMarket ResearchNew Products Author:Akio Morita
“We were young. We were 23. I was a kid, growing up, that would burn and fry. I didn't understand why. We did all this study and research and learned so much about skin cells and rejuvenation and how the body works and (how) everybody is different. (We) learned what doctors do for treatment of certain things and so I changed my direction and opened up a skin-care company - healthy tanning, skin-care products and rejuvenation and all of that and it took off.” DifferentBodyCareKidsYoungCertainCompanyGrowing UpStudyGrowingChangedProductsHealthyResearchDoctorsSkinsCellsTreatmentKids Growing UpSkin CareRejuvenationTanningBody Work Author:Drew Waters
“Aeroplanes are not designed by science, but by art in spite of some pretence and humbug to the contrary. I do not mean to suggest that engineering can do without science, on the contrary, it stands on scientific foundations, but there is a big gap between scientific research and the engineering product which has to be bridged by the art of the engineer.” MeanArtBigsCan DoProductsResearchFoundationContrarySpiteGapsEngineeringEngineersAeroplanesScientific ResearchPretenceHumbugCivil EngineerCivil Engineering Author:Walter Guido Vincenti
“Money spent in complying with a regulation cannot be spent again on marketing or product research.” ProductsResearchMarketingRegulationComplying Author:Joel Miller
“There are new ways of producing food, film, clothing, and research that steer clear of using animals. Some of those products are functionally equivalent or even superior to what we're used to. Now corporations, legislatures, and other institutions are responding, and supporting these shifts, so we're seeing seismic changes throughout society.” WayFilmUsedAnimalClearSeeingProductsResearchInstitutionsSuperiorsCorporationsClothingsNew WaysLegislatureRespondingSteers Author:Wayne Pacelle