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“Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.”

“I care not for the theoretical symmetry and impregnable logic of your moral code, I care not for the hoary respectability and traditional mysticisms of your theological institutions, I care not for the beauty and solemnity of your rituals and religious ceremonies, I care not even for the reasonableness and unimpeachable fairness of your social ethics,--if it does not turn out better, nobler, truer, men and women,--if it does not add to the world's stock of valuable souls,--if it does not give us a sounder, healthier, more reliable product from this great factory of men--I will have none of it.”

“Getting a traditional pharmaceutical to the market can cost a billion dollars or more. Newer, more tailored and targeted drugs called biologics are even more complex and expensive. Simple economics dictates that companies and venture funds will invest more in products that can generate a sufficient return.”

“Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.”