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Psychology Quotes

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Psychology Quotes

“I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.”

“I think the greatest work in social psychology from the 1950s and '60s is enormously important. I wish every high school kid could take a course in social psychology. I think we're making enormous strides in understanding the brain. These aren't yet giving us great insights, but I feel like we're on the verge of it. In five or ten years this basically searching the brain is really going to change things.”

“There is behavioral ecology, which looks closely at the difference different ecologies make to behavior and other features of animals and humans. There's evolutionary individual psychology, there's evolutionary social psychology. In Darwin's terms, evolution couldn't exist without variation, and variation is important in behavioral genetics. And so on, and so on. There are so many instances in which evolution actually sharpens the precision, I think, with which one can find out the importance of differences. We're interested in differences as well as commonalities.”