“As readers, we are seldom interested in the fine sentiments of a lesson learnt; we seldom care about the good manners of morals. Repentance puts an end to conversation; forgiveness becomes the stuff of moralistic tracts. Revenge - bloodthirsty, justice-hungry revenge - is the very essence of romance, lying at the heart of much of the best fiction.” HeartEndsCareRomanceLyingStuffJusticeFictionMoralFineReaderLessonsConversationEssenceRevengeHungryMannersGood ManRepentanceSentimentsGood Manners Author:Alberto Manguel
“Essence of newspaper is the large size. You are a reader you're an eagle flying over the desert, you're scanning. You see the rabbit and you zoom down and you grab it. That just happens naturally in a size that fits very well with how the human body works. Got to have a large display and it has to be portable.” HumansWellsBodyHappensReaderFitEssenceDown AndSizeNewspapersFlyingDesertDisplayHuman BodyRabbitsEaglesZoomScanningBody Work Author:Russ Wilcox
“The copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is the essence of effective copywriting.” UseAudienceReaderOffersToolsEssenceValuableAcquireCopywriting Book:Words That Sell Source: Words That Sell
“True literature is more than just a story someone has told. It must provide the reader with the essence of the world on a moral, philosophical and emotional level.” WorldStoriesLiteratureLevelsMoralEmotionalReaderEssencePhilosophical Author:Orhan Pamuk
“Fantasy involves that which general opinion regards as impossible; science fiction involves that which general opinion regards as possible under the right circumstances. This is in essence a judgment call, since what is possible and what is not cannot be objectively known but is, rather, a subjective belief on the part of the reader.” BeliefFictionKnownOpinionFantasyImpossibleReaderCircumstancesJudgmentEssenceRegardScience FictionSubjective Book:Pandemonium Source: Pandemonium