“The people who lived behind those clean lace curtains in row after row of identical boxes were newspaper readers, and every word in at any rate my newspaper must be clear and comprehensible to them, must be interesting to them, must encourage them to break away from littleness, stimulate their ambition, help them to want to build a better land.” PeopleWantHelpingInterestingBehindsBreakClearLandReaderAmbitionCleanRateBoxesNewspapersCurtainsIdenticalLace Author:Arthur Christiansen
“The dirty little secret of publishing is that, all along, each book sold has had an average of 5 readers. That's an 80% "piracy" rate if you insist on looking at it in those terms.” IfsLittlesBookTermSecretReaderRateAverageDirtyPublishingPiracy Author:Charles Stross
“I'm more than a little suspicious of humor in poems, because I think it can at times be a way of getting a reaction out of a reader, or an audience, that is something closer to relief: i.e., thank god this isn't poetry, but stand-up comedy. Some poets are really funny, but more often poets are fourth rate stand up comics at best. But they benefit from the sheer relief of the audience.” ThinkingWayLittlesAudienceComedyPoetReaderBenefitsRateReactionsReliefThank GodFourthSheerSuspiciousStand Up Comedy Author:Matthew Zapruder
“Print works! It works as a business proposition - our print readers [of the Mother Jones] not only provide revenue in the form of subs and ads, but they are a core part of our donor community; 10 percent give us a donation on top of their subscription; that's about the same rate as NPR gets from its listeners.” GivingFormMotherCommunityReaderPercentRateCoreWorking ItPrintAdsListenersPropositionsRevenueDonationDonorsSubscriptionNpr Author:Clara Jeffery