“If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.” IfsWorldHelpingPowerfulAchieveProgramRelationMarketingObjectivesAdvertisingBrandsFancyPromotionPublic RelationsPackaging Book:The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
“It is worth repeating that powerful imagination is not false outward vision, but intense inward representation, and a creative energy constantly fed by susceptibility to the veriest minutiæ of experience, which it reproduces and constructs in fresh and fresh wholes; not the habitual confusion of provable fact with the fictions of fancy and transient inclination, but a breadth of ideal association which informs every material object, every incidental fact with far-reaching memories and storied residues of passion, bringing into new light the less obvious relations to human existence.” HumansFactsLightPassionEnergyImaginationMemoriesPowerfulExistenceFictionVisionCreativeObjectsMaterialsIdealsRelationObviousIntenseConfusionFancyReachingFedsAssociationInwardRepresentationConstructsInclinationHuman ExistenceHabitualTransientBreadthCreative EnergySusceptibility Author:George Eliot
“Human relations tend to be more difficult when you're dealing with someone who weighs 30 kilograms more than you do. That's when you worry about whether a well-meaning gesture could produce complications. We have no problems with countries like Madagascar or Bolivia, for example. But Germany is our neighbor and we have a shared past. Besides, Germany is powerful and ambitious and more than four times as large as we are. It makes complete sense that we would act cautiously. It's simply Realpolitik.” HumansWellsCountryProblemPastDifficultPowerfulWorryFourExampleProduceRelationNeighborGermanyGesturesAmbitiousNo ProblemHuman RelationsComplicationBoliviaRealpolitikMadagascar Author:Vaclav Klaus
“The only time in the history of the world that we have had any extended periods of peace is when there has been a balance of power. It is when one nation becomes infinitely more powerful in relation to its potential competitors that the danger of war arises.” WorldHas BeensWarNationsPowerfulDangerBalancePeriodsRelationAriseCompetitorsOnly TimeWorld HistoryBalance Of Power Author:Richard M. Nixon
“The principle that human nature, in its psychological aspects, is nothing more than a product of history and given social relations removes all barriers to coercion and manipulation by the powerful.” HumansGivenSocialNaturePowerfulPrinciplesPowerHuman NatureProductsAspectRelationPsychologicalRemoveBarriersManipulationCoercionSocial Relations Author:Noam Chomsky
“The art of creation lies in the gift of perceiving the particular and generalizing it, thus creating the particular again. It is therefore a powerful transforming force and a generator of creative solutions in relation to a given problem.” ArtProblemLyingGivenForcePowerfulCreativeCreationParticularCreatingSolutionsRelationTransformingGeneratorCreative Solutions Author:Michelangelo
“The concept of national sovereignty has been an immutable, indeed sacred, principle of international relations. It is a principle which will yield only slowly and reluctantly to the new imperatives of global environmental cooperation. It is simply not feasible for sovereignty to be exercised unilaterally by individual nation states, however powerful. The global community must be assured of environmental security.” Has BeensStatesIndividualEnergyNationsCommunityPowerfulPrinciplesPowerEnvironmentSecurityConceptsRelationSacredEnvironmentalClimate ChangeInternationalYieldCooperationSovereignSovereigntyAssuredImperativesNationalityInternational RelationsReluctantSlownessNational SovereigntyGlobal CommunityUnilateralism Author:Maurice Strong
“Relations between the United States and other countries, and our role as a global leader, are advanced by our willingness to help other countries in need. Foreign aid is essential to protecting U.S. interests around the world, and it is also a moral responsibility of the wealthiest, most powerful nation.” WorldNeedsCountryStatesHelpingNationsInterestUnitedPowerfulResponsibilityLeaderMoralRolesUnited StatesEssentialsRelationAidsHelping OthersAround The WorldMost PowerfulWillingnessOther CountriesMoral ResponsibilityForeign AidWillingness To Help Author:Patrick Leahy
“One might compare the relation of the ego to the id with that between a rider and his horse. The horse provides the locomotor energy, and the rider has the prerogative of determining the goal and of guiding the movements of his powerful mount towards it. But all too often in the relations between the ego and the id we find a picture of the less ideal situation in which the rider is obliged to guide his horse in the direction in which it itself wants to go.” WantMightEnergyGoalPowerfulSituationMovementEgoIdealsHorseRelationGuidesCompareObligedPsychoanalysisRidersPrerogative Author:Sigmund Freud