“Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.” SocialResponsibilitySellsAdvertisingGoodsBroadsSocial ResponsibilityGears Author:Leo Burnett
“Joe Louis and I were the first modern national sports figures who were black... But neither of us could do national advertising because the South wouldn't buy it. That was the social stigma we lived under.” FirstsSocialSportsBlackModernFiguresSouthAdvertisingStigma Author:Jesse Owens
“At the turn of the [21st] century it was really Sergey Brin at Google who just had the thought of, well, if we give away all the information services, but we make money from advertising, we can make information free and still have capitalism. But the problem with that is it reneges on the social contract where people still participate in the formal economy. And it's a kind of capitalism that's totally self-defeating because it's so narrow. It's a winner-take-all capitalism that's not sustaining.” PeopleIfsGivingWellsKindStillsSelfProblemTurnsSocialEconomyCenturyInformationCapitalismAdvertisingMaking MoneyWinnerContractsGoogleFormal21st CenturySustainingSocial Contract Author:Jaron Lanier
“Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.” KnowsSocialMouthsAdvertisingDnaWord Of Mouth Author:Stephen Covey
“People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.” PeopleWantFormSocialHighestMouthsAdvertisingPrimariesInteractionWord Of MouthSocial Being Author:Stephen Covey
“There is nothing in the way of amelioration of the conditions of life, of politics, of social and ethical matters, that may not be affected through the skilful application of those principles of advertising that, in business, have proved to be so wonderfully effective.” WayMayMatterSocialPrinciplesConditionsAdvertisingAffectedEthicalApplication Author:George Arthur French