“A successful argument for a government manufacturing policy has to go beyond the feeling that it's better to produce 'real things' than services. American consumers value health care and haircuts as much as washing machines and hair dryers.” RealFeelingsGovernmentCareValuesSuccessfulPolicyProduceHairArgumentMachinesHealth CareConsumersReal ThingsManufacturingWashingHaircutsDryersWashing MachinesHair Dryers Author:Christina Romer
“I think with every successful consumer Internet business, there will be lawyers that are interested in going after your company, especially when they think that there's a financial incentive.” ThinkingCompanySuccessfulInternetFinancialLawyerConsumersIncentivesInternet Business Author:Jeremy Stoppelman
“People need to buy and want to. The selling itself becomes the entertainment, the sought-after good... In the Internet world there won't be any other way to peddle. To be successful advertising itself will have to supply real value to the consumer.” PeopleWorldWayWantNeedsRealValuesSuccessfulInternetEntertainmentSellingAdvertisingConsumersBeing SuccessfulFree SpeechReal Value Author:Peter W. Huber
“In the desktop world, you could build a successful business where a consumer only came back to you once or maybe twice a year. I don't think you can build that kind of business on mobile. You need higher frequency, or otherwise you fall off the home screen and the user never comes back.” ThinkingWorldNeedsYearsKindHomeFallSuccessfulHigherScreensConsumersUsersMobileFrequencySuccessful BusinessDesktop Author:John Collison
“You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which sold a refrigerator to those who got married last year will probably be just as successful with those who'll get married next year. An advertisement is just like a radar sweep, constantly hunting new prospects as they come into the market. Get a good radar and keep it sweeping.” YearsLastsMovingThreeNextMillionsSuccessfulMarriedStandingArmyAdvertisingConsumersHuntingLast YearNext YearParadesAdvertisementsSweepingProspectsRadarRefrigerators Author:David Ogilvy
“The riches of successful entrepreneurs is not the cause of anybody's poverty; it is the consequence of the fact that the consumers are better supplied than they would have been in the absence of the entrepreneur's efforts.” Has BeensFactsCausesEffortPovertySuccessfulConsequenceEntrepreneurRichesAbsenceConsumersSuccessful Entrepreneurs Book:Planning for freedom, and sixteen other essays and addresses Source: Planning for freedom, and sixteen other essays and addresses
“The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.” KindSuccessfulEnvironmentInformationProductsDependsAmountAvailableAdvertisingConsumersEffectiveness Author:Michael Schudson
“The most successful businessmen were often uneducated when measured by the scholastic standards of the teaching profession. But they were equal to their social function of adjusting production to the most urgent demand. Because of these merits the consumers chose them for business leadership.” SocialSuccessfulTeachingDemandEqualStandardsFunctionProductionsProfessionConsumersMeritBusinessmanUrgentSuccessful BusinessBusiness LeadershipUneducatedAdjustingScholasticsSuccessful BusinessmanTeaching Profession Book:Human action: a treatise on economics Source: Human action: a treatise on economics