“I was not going to use writing for advertising or journalism. I would tend bar, load trucks, chauffeur - do whatever it took. But from the moment I took my first writing workshop, I was a writer.” WritingFirstsMomentsUseBarsAdvertisingJournalismLoadTruckWorkshopsChauffeursWriting Workshop Author:Dennis Lehane
“Back in the days when American billboard advertising was in flower [said Hemingway], there were two slogans that I always rated above all others: the old Cremo Cigar ad that proclaimed, Spit Is a Horrid Word-but Worse on the end of Your Cigar, and Drink Schlitz in Brown Bottles and Avoid that Skunk Taste. You don't get creative writing like that any more.” WritingSaidTwoEndsCreativeFlowerDrinkTasteAdvertisingBrownBottlesAdsCreative WritingSlogansSpitCigarBillboards Book:The Good Life According to Hemingway Source: The Good Life According to Hemingway
“Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.” WritingMillionsCollegeMassAbsolutesAdvertisingAdvertisementsCollege EducationHopkins Author:David Ogilvy
“If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.” IfsWritingTryingKindWorstHumorousAdvertisingHensBaloney Author:Leo Burnett
“I am through generalizing about ideas apart from men who generate them. I am through writing books about the dead, or writing books about the living to the unborn (tucked away as Literature) or writing books about the unborn to the living (whiffed away as prophecy). I put up my life on advertising the living to the living, on making men of genius known to the people and interpreted to their time, that the time in which I live, may live face to face with its men of vision and that they may live face to face with one another.” PeopleMenWritingMayBookIdeasFacesLiteratureKnownVisionGeniusAdvertisingProphecyFace To FaceWriting A BookLiving OnUnborn Book:The House of Twenty Seven Gardens Source: The House of Twenty Seven Gardens