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Alexa Chung

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“I think because I do model for brands but it's never without input, ever. With AG I front their campaign, and obviously designed the collection for them. I did the same back in the day with Madewell. Even with Longchamp, there's a certain amount of collaboration on deciding on photographers and stuff like that. It's something that I'm accustomed to doing behind the scenes.”

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“I think modeling is interesting, it's obviously nice to take on a character and go through the process. I'm very lucky that I've been able to do that but I think the challenges that come with the responsibility of art directing something is something that appeals to me. I've done it before in collaboration with other people but it's the first time someone's literally handed it over and been like, "What do you want?" It was really fun to kind of dream up a concept and then execute it with all my friends.”

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“It's shot by Ben Rayner who I think is very talented at doing portrait photography as well as fashion photography. His images never look like a model. You know, it doesn't look like a faceless model just wearing whatever. There's always personality that comes through. That was quite important for me to capture.”

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“On the same Australian trip, I brought back a pair [of Ugg] for my then boyfriend who was a photographer. He wore them all the time. He used to wear them with Levis twisted jeans and a vintage T-shirt. This is 2002. They looked great on him. I guess it takes a certain kind of man to pull them off but they have other ones that are less typical of this, I think.”

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“I think Ugg went out of being something that Kate Moss and Sienna Miller were wearing in high fashion circles and then they were embraced by everyone. Once something reaches that tipping point of mass popularity then suddenly the fashion world is a bit like, "Wah." As you say, you see them less kind of everywhere now so maybe it's time to bring them back.”

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“I just think that whole culture of hatred, and also feeling like it's your right to judge people when you don't know them, is really f***ed up. So I'm pleased I experienced that side of it, so I can learn to be a better person on the other side of it. I'm sure in the past I've been judgmental too ... Self esteem, that's something you've got to work on yourself. I know for me it's different day to day.”

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