“Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.” WayNeedsMomentsMarketingOne WayDeliveringInterruptionsBuyersRight Moment Author:David Meerman Scott
“If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.” IfsWayWantMatterStoriesMediaPressesMarketingReleaseJournalistExpertsGeekBuyersPajamasBloggersPress Release Author:David Meerman Scott
