“As financial market players know, advantage comes from reacting to news first. The same thing is true for all companies. When you start the conversation, you are recognised as someone who is plugged into the marketplace of ideas. If you talk about an idea early, you naturally get more exposure because the threads of conversation stem from what you have said. If you're in late you get lost in the cacophony.” IfsKnowsFirstsSaidIdeasLostCompanyPlayerCommunicationConversationLateNewsAdvantageFinancialThreadStemExposureMarketplaceReactingFinancial MarketsCacophony Author:David Meerman Scott
“What if i fail?" ...the more profound question is, "what if i never fail?" "Stop making excuses and start managing your fear.” IfsGrowthFailingProfoundExcuseWhat IfBusiness GrowthMaking ExcusesStop Making Excuses Author:David Meerman Scott
“If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.” IfsWayWantMatterStoriesMediaPressesMarketingReleaseJournalistExpertsGeekBuyersPajamasBloggersPress Release Author:David Meerman Scott
