“It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.” ShowsTodayCreatingPitching Author:David Meerman Scott
“It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.” YearsStillsTodayYears AgoToolsFundamentalsMarketingTechniqueFascinatingBusiness Marketing Author:David Meerman Scott
“Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.” PeopleWantSelfTodayShareMarketingAgencyOnlinePublishingGimmicksOnline MarketingWeb Content Book:The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly Source: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
