“Don't start by talking about your products and services instead think about the people you are trying to reach” PeopleThinkingTryingTalkingProducts Author:David Meerman Scott
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” PeopleInterestingBusinessAttentionMediaCreatingValuableSocial MediaAdvertisingOnlinePublishingBugsSocial Media MarketingCreating SomethingSomething InterestingDigital Media Author:David Meerman Scott
“Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.” PeopleWantSelfTodayShareMarketingAgencyOnlinePublishingGimmicksOnline MarketingWeb Content Book:The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly Source: The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
“Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.” PeopleKnowsIdeasLeaderEntrepreneurCompetitionOnlineFollowers Author:David Meerman Scott
