“Social Media are tools, Real Time is a mindset.” RealSocialBusinessMediaToolsMarketingSocial MediaMindsetGreat Marketing Author:David Meerman Scott
“Think like a publisher, not a marketer.” ThinkingMediaMarketingSocial MediaHelpfulPublishersShockingDigital MarketingMarketing StrategyMarketersSocial Media MarketingOnline MarketingDigital MediaBusiness Marketing Author:David Meerman Scott
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” PeopleInterestingBusinessAttentionMediaCreatingValuableSocial MediaAdvertisingOnlinePublishingBugsSocial Media MarketingCreating SomethingSomething InterestingDigital Media Author:David Meerman Scott
“If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.” IfsWayWantMatterStoriesMediaPressesMarketingReleaseJournalistExpertsGeekBuyersPajamasBloggersPress Release Author:David Meerman Scott
