“Think like a publisher, not a marketer.” ThinkingMediaMarketingSocial MediaHelpfulPublishersShockingDigital MarketingMarketing StrategyMarketersSocial Media MarketingOnline MarketingDigital MediaBusiness Marketing Author:David Meerman Scott
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” PeopleInterestingBusinessAttentionMediaCreatingValuableSocial MediaAdvertisingOnlinePublishingBugsSocial Media MarketingCreating SomethingSomething InterestingDigital Media Author:David Meerman Scott