“Creating great content that educates and informs is always the best marketing strategy.” CreatingStrategyMarketingEducateMarketing Strategy Author:David Meerman Scott
“It's no longer about pitching the Today Show. It's about creating content that will attract the Today Show.” ShowsTodayCreatingPitching Author:David Meerman Scott
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” PeopleInterestingBusinessAttentionMediaCreatingValuableSocial MediaAdvertisingOnlinePublishingBugsSocial Media MarketingCreating SomethingSomething InterestingDigital Media Author:David Meerman Scott
