“Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?” NeedsFirstsAnswersUsers Author:Emmett Shear
“The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.” PeopleThinkingNeedsMistakeTalkingAvailable Author:Emmett Shear
