“I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe. It comes down to think really hard and use your judgement to figure out who you're really building this for.” ThinkingShouldHardUseWishFiguresBuildingProductsJudgementTargetUsersRecipes Author:Emmett Shear
“You have this idea that you think is awesome. You want to have that broadest group you possibly can. You don't want to just talk to 1 type of person and learn that, you want to get familiar with the space.” ThinkingWantPersonsIdeasSpaceGroupsTypeFamiliar Author:Emmett Shear
“Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.” ThinkingKnowsWantEffectsHorseFasterUsersCarriages Author:Emmett Shear
“That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.” PeopleThinkingNewsNegativeFeaturesInterviewsPetUsersFeedbackDisappointingYour Favorite Author:Emmett Shear
“The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.” PeopleThinkingNeedsMistakeTalkingAvailable Author:Emmett Shear
