“Most startups are not just built for the person who is using them. When you do that, every now and then you get really lucky and... are representative of some huge class of people who all want the same thing you do... but very often that just turns into a side project that doesn't go anywhere.” PeopleWantPersonsTurnsSidesClassHugeLuckyProjectsBuiltNow And ThenRepresentativesGet Real Author:Emmett Shear
“The question is, once you have this idea, is this enough? Is it something people would actually switch just to have?” PeopleIdeasEnough Author:Emmett Shear
“Sales is this cure all for this problem. Get people to give you their credit card and I guarantee you they're actually interested.” PeopleGivingProblemCreditCuresCardsGuaranteesCredit Card Author:Emmett Shear
“People who are using your product and putting up with all these issues, means that they are not actually the biggest problems.” PeopleMeanProblemIssuesProducts Author:Emmett Shear
“This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.” PeopleImportantUsedProductsMajoritySizeBlockFeaturesUsersCompetingExpandingNew Products Author:Emmett Shear
“That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.” PeopleThinkingNewsNegativeFeaturesInterviewsPetUsersFeedbackDisappointingYour Favorite Author:Emmett Shear
“The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.” PeopleShowsCommonMistakeProductsFeatures Author:Emmett Shear
“The other mistake I think people make is talking to who's available rather than talking to who they need to talk to.” PeopleThinkingNeedsMistakeTalkingAvailable Author:Emmett Shear
“Recording interviews is like magic. a) It stops you from taking notes in the middle and b) you can play that recording for people.” PeoplePlayMagicMiddleNotesInterviews Author:Emmett Shear
“People don't like silence, so they'll keep talking to fill the void.” PeopleSilenceTalkingVoidKeep TalkingFill The Void Author:Emmett Shear
“The crucial people to get your product started for the first 6 months are not who will be using it 3 years later.” PeopleYearsFirstsProductsMonthsCrucial Author:Emmett Shear
