“The Twitch community loves watching video games, chatting, and broadcasting. The average viewer watches over an hour and a half of video each day. Over two-thirds of our logged-in users chat each day.” TwoGamesCommunityHoursHalfWatchesThirdsAverageVideoEach DayUsersViewersBroadcastingChatting Author:Emmett Shear
“I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe. It comes down to think really hard and use your judgement to figure out who you're really building this for.” ThinkingShouldHardUseWishFiguresBuildingProductsJudgementTargetUsersRecipes Author:Emmett Shear
“Who would you talk to? That is the first question for almost any startup that you need to answer. Who is my user and where am I going to find them?” NeedsFirstsAnswersUsers Author:Emmett Shear
“Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.” ThinkingKnowsWantEffectsHorseFasterUsersCarriages Author:Emmett Shear
“This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.” PeopleImportantUsedProductsMajoritySizeBlockFeaturesUsersCompetingExpandingNew Products Author:Emmett Shear
“That's actually one of the most disappointing things about doing user interviews and user feedback, which is why I think... people don't do it. You're going to get negative news about your favorite pet feature most of the time.” PeopleThinkingNewsNegativeFeaturesInterviewsPetUsersFeedbackDisappointingYour Favorite Author:Emmett Shear
