“I wish I could tell you the recipe for figuring out who the target user is for your product and who your users should be, but... there isn't a recipe. It comes down to think really hard and use your judgement to figure out who you're really building this for.” ThinkingShouldHardUseWishFiguresBuildingProductsJudgementTargetUsersRecipes Author:Emmett Shear
“It's one of the most validating things you can do for a product is go out there and get them to commit to pay you up front.” Can DoPayFrontsProductsCommit Author:Emmett Shear
“People who are using your product and putting up with all these issues, means that they are not actually the biggest problems.” PeopleMeanProblemIssuesProducts Author:Emmett Shear
“This is true for most new products. The majority of people you're competing with are non-users. They are people who have never used your service before. And what they say is actually the most important. What they say is the thing that blocks you from expanding the size of your market with your features.” PeopleImportantUsedProductsMajoritySizeBlockFeaturesUsersCompetingExpandingNew Products Author:Emmett Shear
“The most common mistakes are showing people your product- don't show them your product, it's sort of like telling them bout a feature.” PeopleShowsCommonMistakeProductsFeatures Author:Emmett Shear
“The crucial people to get your product started for the first 6 months are not who will be using it 3 years later.” PeopleYearsFirstsProductsMonthsCrucial Author:Emmett Shear
