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Jeffree Star

Jeffree Star Books

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“I've been a makeup artist since I was 12 and it was always a dream of mine back them to have my own line. I would spend hours every night recreating looks I saw in my mother's Cosmo magazines and it was my escape. When you come from a poor background and a family full of alcoholics, you don't fully understand what that means when you're a little kid. I found art and makeup, it changed my life.”

“I like to say I have Internet Immorality. From the beginning of the "internet famous" era until now, I've evolved and went with the flow of change, always changing my makeup looks, fashion, and vision. My brand has grown so fast from social media and I don't know how life would be without be logging onto MySpace for the first time 10 years ago!”

“As someone who is obsessed with fashion, I personally own non-vegan materials and am very open about that. I don't think it's right to pretend to be someone you're not to get sales. People know me on a real level because of how open I am in my videos. It was a simple choice: I didn't want to exclude anyone, that wasn't fair. I wanted EVERY customer to be able to wear my art. And it's morally right. End of story.”

“The customer is always what inspires me first! I love talking to everyone on Instagram and seeing feedback on SnapChat! I can ask a question like "What product do you wanna see next??" and they give you immediate answers. I will never make a product I personally wouldn't wear every day! But I think it's important to be in tune with your audience and see their expectations.”