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Loren Weisman Quotes

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Famous Loren Weisman Quotes

“Just because an eloquent, articulate and well-spoken person is sharing something, does not make what they are saying, true. Just because someone can relay information with an engaging, exciting or enticing delivery, does not mean what is being said is fact. Deciding what is true based on only emotion and not connecting with logic, looking up facts and researching for the proof behind it, can be very dangerous. Back it up before you buy into it.”

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“Are the professionals that are pitching you online only marketing their services and products? Or are they also delivering messages of authenticity, authority and education? There is an abundance of people that use the latest content to hype, pitch, market and sell everyday. It is a limited few that work to still market but choose to engage with education, information and direction. Let their authority and knowledge sell you over another sales pitch from someone that might only know how to sell and not have the ability to perform what they are selling.”

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“If you can't say it to their face, don't say it behind their backs. Speaking "in confidence" has lost a great deal of "confidence" in that being true these days. With the ears and recording devices out there that are looking for you to... slip something out for them to use against you... share something you shouldn't... Say something that could be taken the wrong way... Or some one looking to get a sound byte that could bite you in the rear... It is good to keep those elements in mind as you are talking, texting, emailing, posting or sharing anything and everything. Think of it as preventative maintenance and crisis management to keep a crisis from happening.”

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“All the drive in the world is worthless if you are driving yourself off a cliff.”

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Book:The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music
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“If You... say the same things as everyone else… share the same links as everyone else… post the same quotes as everyone else… and put up the same pictures as everyone else… Why should anyone think you are any different than everyone else? You have your own creativity. You have your own story. Stop trying to tell another person’s story and start engaging people with yours.”

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“Do you know the logins and passwords for the accounts that have automatically been logging you in for ages? Do you have the logins and passwords for your domains? Do you have the login for your #website and are you listed as an admin on it? Even if someone or some business is managing pages, you should always have a login and password sheet for everything that has your information, your business, and your brand on it.”

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“When everyone is on the same page, has a clear understanding of expectations and responsibilities, the best coaching outcomes can occur. Consider stepping away from the big promises, guarantees and claims if they are not backed up on paper and stepping toward those that can highlight and prove themselves ethically, professionally and authentically.”

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“Focus on your messaging before you focus on your marketing. The skip to marketing when the messaging is not in place makes for more expensive marketing costs, confusion with the public and their perceptions as well as a lack of continuity and endurance growth. There are hundreds of ways to tell a story and thousands of ways to tell different parts of a story. Still, be sure you have your story and the foundation of its messaging solid, situated and clear before bringing it to a public that has a very short attention span and tends to read only headlines. Many will need to see you telling your story and different parts of it a number of times before they click through, read on, connect or buy from you.”

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“We are in a period where comments, posts, shares and even likes can be taken way out of context and create way more issues than they should for businesses and reputations. It is not about managing your reputation online to please everybody, but taking the right steps to reinforce and manage your online reputation can make all the difference for today, tomorrow, next week, next month and next year.”

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