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Famous Loren Weisman Quotes

“Just because an eloquent, articulate and well-spoken person is sharing something, does not make what they are saying, true. Just because someone can relay information with an engaging, exciting or enticing delivery, does not mean what is being said is fact. Deciding what is true based on only emotion and not connecting with logic, looking up facts and researching for the proof behind it, can be very dangerous. Back it up before you buy into it.”

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“If you can't say it to their face, don't say it behind their backs. Speaking "in confidence" has lost a great deal of "confidence" in that being true these days. With the ears and recording devices out there that are looking for you to... slip something out for them to use against you... share something you shouldn't... Say something that could be taken the wrong way... Or some one looking to get a sound byte that could bite you in the rear... It is good to keep those elements in mind as you are talking, texting, emailing, posting or sharing anything and everything. Think of it as preventative maintenance and crisis management to keep a crisis from happening.”

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“All the drive in the world is worthless if you are driving yourself off a cliff.”

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Book:The Artist's Guide to Success in the Music Business: The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music
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“If You... say the same things as everyone else… share the same links as everyone else… post the same quotes as everyone else… and put up the same pictures as everyone else… Why should anyone think you are any different than everyone else? You have your own creativity. You have your own story. Stop trying to tell another person’s story and start engaging people with yours.”

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“The money that many think they are saving by not creating correct branding NOW, ends up costing them tenfold or more in the marketing and advertising LATER. A marketing plan without the right #brand blueprint will always cost more, take longer and tend to deliver subpar results compared to a well branded business. Build the foundation strong so that everything placed on top of it can be supported and set up to thrive and succeed.”

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“Do you know the logins and passwords for the accounts that have automatically been logging you in for ages? Do you have the logins and passwords for your domains? Do you have the login for your #website and are you listed as an admin on it? Even if someone or some business is managing pages, you should always have a login and password sheet for everything that has your information, your business, and your brand on it.”

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“Focus on your messaging before you focus on your marketing. The skip to marketing when the messaging is not in place makes for more expensive marketing costs, confusion with the public and their perceptions as well as a lack of continuity and endurance growth. There are hundreds of ways to tell a story and thousands of ways to tell different parts of a story. Still, be sure you have your story and the foundation of its messaging solid, situated and clear before bringing it to a public that has a very short attention span and tends to read only headlines. Many will need to see you telling your story and different parts of it a number of times before they click through, read on, connect or buy from you.”

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“We are in a period where comments, posts, shares and even likes can be taken way out of context and create way more issues than they should for businesses and reputations. It is not about managing your reputation online to please everybody, but taking the right steps to reinforce and manage your online reputation can make all the difference for today, tomorrow, next week, next month and next year.”

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