“A global brand building strategy is, in reality, a local plan for every market.” RealityPlansBuildingStrategyLocalsBrands Author:Martin Lindstrom
“Brand handling synergy means developing and communicating your company's values and identity consistently.” MeanValuesCompanyIdentityCommunicateBrandsDevelopingConsistentlySynergy Author:Martin Lindstrom
“When we brand things, our brains perceive them as more special and valuable than they actually are.” BrainSpecialValuableBrandsPerceive Author:Martin Lindstrom
“Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.” YearsGoneBrandsShelves Author:Martin Lindstrom
“Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications” MatterUseValuesNextSocialOur LivesGenerationsMediaCommunicationAdvantageToolsMarketingAvailableSocial MediaBrandsConsumersLive ByProvidingNext GenerationInteractiveTaking AdvantageYes Or No Author:Martin Lindstrom
