“If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.” IfsWellsWould BeBrainInformationBuildingKeysBrandsFiltersMarketersBuilding A Brand Author:Martin Lindstrom
“I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.” ThinkingShouldEndsMightGoalFocusBuildingDemandFairsObjectivesBrandsBuilding A Brand Author:Martin Lindstrom
“The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.” WayMadeReasonSimpleResultsInformationBuildingCommunicationComfortableCriticalAdvertisingBrandsConsumersSophisticatedMaintainingFilters Author:Martin Lindstrom
“A global brand building strategy is, in reality, a local plan for every market.” RealityPlansBuildingStrategyLocalsBrands Author:Martin Lindstrom
