“Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.” Has BeensPurposeSidesEffortEmotionalProductsDemandPrimariesEngagement Author:Martin Lindstrom
“Products are produced in the factory; brands are produced in our minds.” MindProductsBrandsFactories Author:Martin Lindstrom
“Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.” MomentsBigsAbleMovingDesireParticularProductsOffersPicksCaughtMoodDataClueRevealingMatching Author:Martin Lindstrom
“The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.” CountryProductsSellingBrandsOther Countries Author:Martin Lindstrom
