“Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.” IfsThinkingFactsMightCompanyTalkingMarketingBillionsBrandsBudgetsConsideringModestEquityManiacsLegosTypos Author:Martin Lindstrom
“The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.” FeelsFactsHomeBigsAbleDesireBehindsHavensEmotionalPersonalityBalanceInvisibleInsaneDataConsumersVisibleHittingClueDnaInsignificantAccuracyVisitingOverweightImbalance Author:Martin Lindstrom
“We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.” WorldFactsCreativityFoundationDisappearBoredBoredomOur WorldAssets Author:Martin Lindstrom
“Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.” FactsRoomsSecurityTypeWindowCornersAbsenceHotelLockedLocksFairytaleHotel RoomsStorylinePasswords Author:Martin Lindstrom
