“I think it is fair to say that the end goal might be a demand yet your focus when building brands should rarely focus on this objective.” ThinkingShouldEndsMightGoalFocusBuildingDemandFairsObjectivesBrandsBuilding A Brand Author:Martin Lindstrom
“Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.” ThinkingConceptsFoundationBrandsDataTestingInnovative Author:Martin Lindstrom
“Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.” IfsThinkingFactsMightCompanyTalkingMarketingBillionsBrandsBudgetsConsideringModestEquityManiacsLegosTypos Author:Martin Lindstrom
“Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.” ThinkingFirstsLooksLostWaitingAbilityLateBoredLoserSmartphones Author:Martin Lindstrom
