“In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.” WorldWantPurposeSupportFocusEmotionalSeekingAuthenticityBrandsConsumersJustifyEngagementRevenue Author:Martin Lindstrom
“The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.” WayMadeReasonSimpleResultsInformationBuildingCommunicationComfortableCriticalAdvertisingBrandsConsumersSophisticatedMaintainingFilters Author:Martin Lindstrom
“Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.” WayIdeasSeemsAudienceEffectsParticularCommunicationMessagesCommunicateConsumersRight TimeManipulative Author:Martin Lindstrom
“Brands must make use of the inclination of consumers to be persuaded by friends.” UseBrandsConsumersInclination Author:Martin Lindstrom
“The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.” FeelsFactsHomeBigsAbleDesireBehindsHavensEmotionalPersonalityBalanceInvisibleInsaneDataConsumersVisibleHittingClueDnaInsignificantAccuracyVisitingOverweightImbalance Author:Martin Lindstrom
“Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications” MatterUseValuesNextSocialOur LivesGenerationsMediaCommunicationAdvantageToolsMarketingAvailableSocial MediaBrandsConsumersLive ByProvidingNext GenerationInteractiveTaking AdvantageYes Or No Author:Martin Lindstrom
