“Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.” KnowsNeedsShouldIdeasMatterReasonValuesOrderSpaceWhiteCreativeSuccessfulConceptsFundamentalsPaintDefinedBrandsReason WhyAddressesDriversCanvasBecoming SuccessfulWhite SpaceCreative Space Author:Martin Lindstrom
“If we define value as emotions - and emotional engagement...i.e. love!” IfsValuesEmotionEmotionalEngagement Author:Martin Lindstrom
“Brand handling synergy means developing and communicating your company's values and identity consistently.” MeanValuesCompanyIdentityCommunicateBrandsDevelopingConsistentlySynergy Author:Martin Lindstrom
“Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications” MatterUseValuesNextSocialOur LivesGenerationsMediaCommunicationAdvantageToolsMarketingAvailableSocial MediaBrandsConsumersLive ByProvidingNext GenerationInteractiveTaking AdvantageYes Or No Author:Martin Lindstrom
