“Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.” ReasonBigsSeekingDataReason WhyCorrelationCausationIncremental Change Author:Martin Lindstrom
“Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.” WayBrainHugeCustomersBrandsBrandingSpinningEvangelismCorrelationScanning Author:Martin Lindstrom
“Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.” WantBigsSeekingDataCorrelationVerifyCausation Author:Martin Lindstrom
