“The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.” WayMadeReasonSimpleResultsInformationBuildingCommunicationComfortableCriticalAdvertisingBrandsConsumersSophisticatedMaintainingFilters Author:Martin Lindstrom
“Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way.” WayIdeasSeemsAudienceEffectsParticularCommunicationMessagesCommunicateConsumersRight TimeManipulative Author:Martin Lindstrom
“Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.” WayBrainHugeCustomersBrandsBrandingSpinningEvangelismCorrelationScanning Author:Martin Lindstrom
“Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.” IfsWayTwoAbleMarketingSensesAppealsOnlineRight WaySensoryOnline MarketingOffline Author:Martin Lindstrom
