“If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.” IfsWellsWould BeBrainInformationBuildingKeysBrandsFiltersMarketersBuilding A Brand Author:Martin Lindstrom
“Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.” WayBrainHugeCustomersBrandsBrandingSpinningEvangelismCorrelationScanning Author:Martin Lindstrom
“When we brand things, our brains perceive them as more special and valuable than they actually are.” BrainSpecialValuableBrandsPerceive Author:Martin Lindstrom
