“In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.” WorldWantPurposeSupportFocusEmotionalSeekingAuthenticityBrandsConsumersJustifyEngagementRevenue Author:Martin Lindstrom
“Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.” Has BeensPurposeSidesEffortEmotionalProductsDemandPrimariesEngagement Author:Martin Lindstrom
“A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.” WorldHelpingEmotionalProjectsBrandsConstructs Author:Martin Lindstrom
“The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.” FeelsFactsHomeBigsAbleDesireBehindsHavensEmotionalPersonalityBalanceInvisibleInsaneDataConsumersVisibleHittingClueDnaInsignificantAccuracyVisitingOverweightImbalance Author:Martin Lindstrom
“If we define value as emotions - and emotional engagement...i.e. love!” IfsValuesEmotionEmotionalEngagement Author:Martin Lindstrom
