“In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.” WorldWantPurposeSupportFocusEmotionalSeekingAuthenticityBrandsConsumersJustifyEngagementRevenue Author:Martin Lindstrom
“A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.” WorldHelpingEmotionalProjectsBrandsConstructs Author:Martin Lindstrom
“The world's holy texts are built on ancient oral traditions.” WorldHolyBuiltTraditionAncientOral Tradition Author:Martin Lindstrom
“We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases the influence from others.” WorldDifficultInfluenceIncreaseAffectedSignalsOffline Author:Martin Lindstrom
“I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.” WorldTurnsWaterRealizingCreativeChangedDown AndPopulationContactDimensions Author:Martin Lindstrom
“We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.” WorldFactsCreativityFoundationDisappearBoredBoredomOur WorldAssets Author:Martin Lindstrom
