“In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.” WorldWantPurposeSupportFocusEmotionalSeekingAuthenticityBrandsConsumersJustifyEngagementRevenue Author:Martin Lindstrom
“Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.” Has BeensPurposeSidesEffortEmotionalProductsDemandPrimariesEngagement Author:Martin Lindstrom
“If we define value as emotions - and emotional engagement...i.e. love!” IfsValuesEmotionEmotionalEngagement Author:Martin Lindstrom
