“Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.” MomentsBigsAbleMovingDesireParticularProductsOffersPicksCaughtMoodDataClueRevealingMatching Author:Martin Lindstrom
“Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.” IfsStillsAbleSoundReligiousPiecesImagineColorPagesUniqueSingingRootsWindowGlassesPatternsSmellBrandsDevicesBottlesTornIconsCoca ColaStained GlassStained Glass WindowsShards Of Glass Author:Martin Lindstrom
“Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.” IfsWayTwoAbleMarketingSensesAppealsOnlineRight WaySensoryOnline MarketingOffline Author:Martin Lindstrom
“The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.” FeelsFactsHomeBigsAbleDesireBehindsHavensEmotionalPersonalityBalanceInvisibleInsaneDataConsumersVisibleHittingClueDnaInsignificantAccuracyVisitingOverweightImbalance Author:Martin Lindstrom
