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Martin Lindstrom

Martin Lindstrom Quotes

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Famous Martin Lindstrom Quotes

“Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.”

KnowsNeedsShouldIdeasMatterReasonValuesOrderSpaceWhiteCreativeSuccessfulConceptsFundamentalsPaintDefinedBrandsReason WhyAddressesDriversCanvasBecoming SuccessfulWhite SpaceCreative Space
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“The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.”

WayMadeReasonSimpleResultsInformationBuildingCommunicationComfortableCriticalAdvertisingBrandsConsumersSophisticatedMaintainingFilters
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“Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.”

IfsStillsAbleSoundReligiousPiecesImagineColorPagesUniqueSingingRootsWindowGlassesPatternsSmellBrandsDevicesBottlesTornIconsCoca ColaStained GlassStained Glass WindowsShards Of Glass
Author:Martin Lindstrom
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“Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications”

MatterUseValuesNextSocialOur LivesGenerationsMediaCommunicationAdvantageToolsMarketingAvailableSocial MediaBrandsConsumersLive ByProvidingNext GenerationInteractiveTaking AdvantageYes Or No
Author:Martin Lindstrom
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