“If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.” IfsWantShouldHelpingFailingMessagesRegardCustomersBrandsConsumersConfusingAdvertisersDisservice Author:Norman Pearlstine
“You learn a lot from your customers, and when your customers are also your owners, you learn even more.” CustomersOwners Author:Norman Pearlstine
