“The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you go to a New York Times homepage, you cannot get to a story about the Ukraine without a click-off on a banner ad or a slide show. They're not alone in that - you think you're clicking on a video about a news event and you have a 30-second ad that you have to watch before you can get to it.” IfsThinkingDifferentStoriesShowsSpaceWatchesIssuesEventsNew YorkNewsObviousVideoTraditionalJournalismJournalistDigitalPrintAdsNot AloneSlidesPresentationUkraineNew York TimesClicksBanner Author:Norman Pearlstine
“If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it.” IfsDifferentEventsFieldsProductsVideoBrandsAcknowledgePrintExtensionsMobilePlaying Fields Author:Norman Pearlstine
“If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.” IfsWantShouldHelpingFailingMessagesRegardCustomersBrandsConsumersConfusingAdvertisersDisservice Author:Norman Pearlstine
