“Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.” WayYearsStuffAdvertisingAwfulNativePrintExtensions Author:Norman Pearlstine
“If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it.” IfsDifferentEventsFieldsProductsVideoBrandsAcknowledgePrintExtensionsMobilePlaying Fields Author:Norman Pearlstine
