“Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.” WayYearsStuffAdvertisingAwfulNativePrintExtensions Author:Norman Pearlstine
“The technology is not only the way we change stories, but also changing the relationship to the consumer.” WayStoriesTechnologyConsumers Author:Norman Pearlstine
“Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.” WayMayDifferentHandsDifferencesScreensAdvertisingMagazinesConsumersNativeSignalsTrickyEditsConvergence Author:Norman Pearlstine
