“If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it.” IfsDifferentEventsFieldsProductsVideoBrandsAcknowledgePrintExtensionsMobilePlaying Fields Author:Norman Pearlstine
“If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.” IfsWantShouldHelpingFailingMessagesRegardCustomersBrandsConsumersConfusingAdvertisersDisservice Author:Norman Pearlstine
